Those who do not invest in R&D and automation will be left out of the game!

Hakan Aydoğdu, CEO of Tezmaksan Inc., emphasized that crises bring new opportunities and the path forward lies in investing in R&D and automation. He highlighted that companies embracing automation, focusing on human-centered work, and achieving digital transformation have a higher chance of survival:
“40% of the world’s robots are in China. Once known for cheap labor, China is now recognized for automation. As a result, they have reduced labor costs to nearly below 10%.”

He noted that due to ongoing crises, many companies worldwide have started to postpone their investments:
“We saw the same during the 2008 and Pandemic crises. Therefore, we need patience, but also to turn this crisis into an opportunity. The way forward is to invest in R&D and automation in uncertain conditions. 2025 may appear to be a difficult year, but if Turkey enters 2026 having resolved its issues, I believe postponed investments will quickly be realized.”

Pointing out that China is a leading country in this area, Aydoğdu added:
“40% of the world’s robots are located in China. Once associated with cheap labor, China is now associated with automation. They reduced labor costs to almost below 10%.”

A new employment model must be developed to manage robots

Commenting on the impact of global economic crises, Hakan Aydoğdu stated that today, companies adopting automation, focusing on people, and succeeding in digital transformation have the best chance of survival.

He stressed that companies continuing with conventional production, relying on manual labor, and producing low added value will unfortunately not sustain their place in history:
“When you digitalize, you can measure; and when you scale, you can manage.”